The brand

Austro Daimler

The story of the original company and the Austro Daimler brand has been marked by changes.  The "Oesterreichische Daimler-Motoren-Commanditgesellschaft Bierenz Fischer u. Co"was founded on August 11, 1899 in Wiener Neustadt, and the first vehicle built there was completed on May 14, 1900.At the time the product range also included trucks, buses, motor boats, marine engines and rail vehicles. In 1902 Paul Daimler came to Wiener Neustadt, took over the company management and became a personally liable partner. On July 27, 1906, the company was renamed "Österreichische Daimler Motoren Gesellschaft – Gesellschaft mit beschränkter Haftung". In the same year Ferdinand Porsche was appointed as the technical director of the company as successor to Paul Daimler. The company was also at this time manufacturing vehicles, medical and fire trucks, as well as trolleybuses and military vehicles. On October 7 1910 the company was again renamed as "Oesterreichische Daimler-Motoren-Aktiengesellschaft". The telegram or "wire" word Austro Daimler became common usage thereafter. Meanwhile engines for vehicles, ships, airships and automobiles with gasoline or electric drive were being built.

Between 1910 and 1920 the company experienced a series of  major upheavals. In 1911  the Emperor Franz Josef granted the company the right to use the double eagle in its emblem and, following previous cooperation, a business merger with Skoda took place in 1913. Due to the outbreak of the First World War, the production of the company underwent a change in 1914 and in the following years vehicles were also made for the war effort, before the shares in Skoda were transferred to the "Wiener Bank und Kreditverein für Handel und Gewerbe" in 1918.

The AD 617, which was built from 1920, was followed in 1922 by the production of the racing car ADS R, which was named "Sascha" after Count Alexander Kolowrat, a manufacturer and founder of the Austrian film industry and which enjoyed 43 race victories and 8 second place finishes. In 1925, the majority shareholding was transferred to Creditanstalt, Wiener Bankverein, Anglobank and Depositenbank. The ADM model, which had been developed by Ferdinand Porsche in 1922 and then further developed over several generations, went into production in 1926 as the ADM 3 Liter Sport. This car was the basis for the vehicle with which Hans Stuck won countless spectacular victories in races from 1927 to 1930, the Austro Daimler ADR. Other variants included the ADR Sport and the ADR 8, an absolute luxury sports car.

In 1928, the Graz-based Puchwerke AG, OeFFAG and Austro Daimler merged to form "Austro Daimler Puchwerke Aktiengesellschaft". In the same year, Hans Stuck was hired as a works driver and, thanks to his multiple successes in popular mountain races, the ADR Sport was further developed into the ADR Bergmeister.

The decline of the company became visible from 1931 largely due to external influences The global economic crisis, the imposed luxury car strategy, high protection tariffs abroad and a very small remaining domestic market meant that demand for vehicles by the company was almost non-existent and the last vehicles were manufactured in Wiener Neustadt in that year. Railcars and rail vehicles continued to be built for several years until the Austro Daimler Puchwerke Aktiengesellschaft was removed from the commercial register on May 10, 1935. That date marked the temporary end of the Austro Daimler brand.

This is, of course, a very brief summary of the eventful history of the historic brand Austro Daimler. We would like to take this opportunity to thank the  Sektion Austro Daimler Association for the Maintenance and Preservation of Austrian Daimler vehicles, for its help in compiling the information on the turbulent history of Austro Daimler.


From Austro Daimler to Projekt AUSTRO DAIMLER

Although most of the project team did not get together until 2018, the story of Projekt AUSTRO DAIMLER began in 2002, when Ing. Roland Stagl drew the first draft for a modern Gran Turismo, a design inspired by the iconic vehicle design of the 20s and 30s of the last century and particularly by the vehicles of Austro Daimler. This was due not least to the great enthusiasm that he has always felt for the vehicles manufactured by the historic brand – so he was also one of the first members of Sektion Austro Daimler, an association dedicated to preserving and maintaining Austrian Daimler vehicles.

Roland Stagl did not pursue this idea immediately and worked on various projects in the following years, including collaborations with Kreisel Electric and Future Mobility. The ambitious idea of developing and building a spiritual heir of the legendary vehicles of Austro Daimler, which should continue the tradition of innovative vehicle construction and inventive technology development with know-how from Austria continued to haunt him over the following years.

In the last years before Projekt AUSTRO DAIMLER, Roland Stagl worked on a completely newly developed type of hybrid powertrain, which was to become the heart of the new AUSTRO DAIMLER. Now the jump to the year 2018: The powertrain was fully developed and ready to be manufactured as a concept vehicle for the time being in a single piece. This became a possibility when a buyer was found for the prototype of the vehicle. The buyer from Lower Austria invested not only their own capital, but also their trust in Roland Stagl thereby enabling the first construction of our vehicle.

Developing and manufacturing a complete vehicle is, of course, a very complex, lengthy and costly business. Fortunately, a series of coincidences meant that Roland Stagl gained support for his project: Thomas Prünster, owner and managing director of TP Lackier- und Karosseriebau Manufaktur GmbH, came on board before we had a customer and supports the project with his business acumen and his expertise. Verena and Michael Klinger, who had long been friends with Thomas Prünster, met Roland Stagl almost by accident and today support him in their respective fields: Verena Klinger is a certified accountant and publicly appointed by the accounting department since 2018. Michael Klinger brings professional experience from marketing, the automotive sector and process organisation as well as a training in communication economy.

We are not a company. We are not contractually bound to each other. We are just a small group of people who believe in the vision of Roland Stagl and help him realise his lifelong dream of building a true AUSTRO DAIMLER. Together we are Projekt AUSTRO DAIMLER.

This, of course, is just a brief outline of the long and exciting history of designing and building our concept car, and this story was – like life itself – also marked by highs and lows. We welcome questions and will gladly try to answer any queries.

At present, neither Roland Stagl nor Projekt AUSTRO DAIMLER are affiliated with Daimler AG or a company affiliated with Daimler AG.